Business Plans For Dummies: UK Edition

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Book Type: Non Fiction/Dummies/Business

Map out a realistic business plan from scratch

Need a hand with your business strategy? This straightforward guide leads you through all the main aspects of business planning, from clarifying objectives, to finding funding and researching customer behaviour. It contains the latest information on planning methods and initiatives (including planning in turbulent times).

• Realise your long-term goals – understand what you want from your business and where you are headed

  • Check out the competition – practise the latest market research techniques to best position your business

    • Sort out your finances – construct a value chain, examine your cash-flow and calculate a sensible budget

      • Prepare for change – learn to read cultural, political and technological trends and develop strategic alternatives