Skip to product information

Industrial Marketing Strategy Paperback

SKU: 047111989X
Availability: In stock
Sale price  $3.00 Regular price  $77.00 (-96%)
Product subtotal: $3.00

Store Name: Online Store
Product Condition: Good As New
Condition: Nil
Expiry date: Nil
Warranty date: Nil

Book Type: Business & Computing

Product Description

Develop customer-focused, market-driven strategies for today'scompetitive marketplace. . .

Industrial Marketing Strategy

Widely regarded as a classic text in the field, IndustrialMarketing Strategy, Third Edition shows you, as a practicingmanager, how to develop the marketing strategies your businessneeds to succeed in a rapidly evolving global marketplace. Thisimportant book covers:
* The basic concepts of customer analysis, buying behavior,buyer-seller relationships, market segmentation and targeting, andpositioning
* Proven, concrete, strategic management techniques--rather than arote enumeration of the functions and institutions of industrialmarketing
* Guidelines for implementing the value proposition throughdistribution and marketing communications
* The role of marketing in the broader context of business andcorporate-level strategic planning
* Special sections on product development, national accountmanagement, customer service, information technology, and pricesignaling

Recently viewed products

Related products