Skip to product information

Entry Strategies For International Markets

SKU: 787945714
Availability: In stock
Sale price  $3.00 Regular price  $69.86 (-96%)
Product subtotal: $3.00

Store Name: Online Store
Product Condition: Good As New
Condition: Nil
Expiry date: Nil
Warranty date: Nil

Book Type: Non Fiction/Business

Product Description

Sage Advice on Going Global

Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error.
--
Larry D. Bouts, president, International Division, Toys-R-Us, Inc.

The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.

Recently viewed products

Related products